west africa
Does slow and steady win the race? A Reflection on PUCA’s First Year
Last August, my colleague Babacar Sambe and I set out in earnest to plan Grameen Foundation’s first deployments of the Progress out of Poverty Index (PPI) in Sub-Saharan Africa (SSA). After analyzing the landscape, considering budget constraints and the location of local GF staff, we decided to begin our first efforts in Mali and Senegal. Rather than go it alone, we reached out to other international NGOs that support poverty-focused microfinance institutions (MFIs). And to round out our collaborative group, we invited other important locally based constituents-- namely a microfinance rating agency and the national associations of both countries. Our group of PPI supporters was formally branded the PPI Users Collaborative in Africa, otherwise known as PUCA (pronounced PUCK –a). PUCA includes Catholic Relief Services, Grameen Foundation, Oikocredit, Terrafina Microfinance, Planet Rating, and the national associations – APSFD Senegal and APSFD Mali.
Our intent was to go slow and steady – selecting the right MFI partners, training local staff and consultants, and engaging the national associations strategically as we moved along. We formally began our journey together in February of this year with three MFI partners of the international NGOs – two from Senegal and one from Mali – that are committed to managing their social as well as financial performance. Of the three, two have their completed pilots and one is very well-positioned to start its implementation.
Beyond working with these three partners, PUCA has expanded the number of local staff and consultants trained in both countries. At the beginning of 2010, there were five local PPI trainers across the two countries, and now there are 11. We pushed beyond the early boundaries we’d set for ourselves – hosting trainings in Mali and Senegal – by supporting APSFD Senegal’s trainer, Absa Gueye, in her first PPI training in English outside of her homeland. This event made APSFD Senegal the very first national association in the world to offer a retail-priced PPI training outside of its borders.
At the start of the year, Senegal was the only country in SSA to have had a GF-led PPI training. Six months later, a total of four trainings have been held in both countries – two in Senegal and two in Mali. Each collaborative member of PUCA now has staff with good knowledge of the PPI and their training capacities are still being strengthened. The PPI has been introduced to a total of 7 MFIs. Of the four that are not currently a part of PUCA, three have expressed interest in piloting the tool and preparations are being made to work with these institutions in the coming months.
It feels like PUCA has been around for a long time, but as I sit here and count I realize it’s only been 11 months since our formal launch and a year since all members committed to its creation. Are we moving too slowly or is 11 months a long period of time? We had expected that our three original MFI collaborators would be in the process of completing their implementation strategies by now, but things have moved more slowly than anticipated, largely due to unforeseen personal tragedies and a few life-changing blessings affecting SPM project leads. As life events arise, we’re reminded that there is only so much planning that can be done. So, in those moments, we’ve taken deep breaths and provided emotional support to our colleagues.
As I think about the ecosystem we’re trying to build, I ask myself, “Have we gained enough traction and interest this year? Have we built out a sufficient support network for both MFI users and trainers?” I think the jury is still out. Using the PPI is a process and it is as much about managing change as it is about assessing poverty outreach and measuring improvement in clients’ lives. So perhaps the next year will be more telling for PUCA as we wrap up our initial implementations and begin work with a new batch of MFIs. We’ll see if the slow-and-steady approach does in fact win the race.
Sharlene Brown is a Program Officer with the Grameen Foundation Social Performance Management Center, handling trainings for MFIs in Sub-Saharan Africa and Middle-East/North Africa. Sharlene is based out of Washington, DC.
Notes From the Field: Americans Are Not All White?!
As the program officer responsible for PPI deployment in Sub-Saharan Africa and Middle East North Africa, I have the opportunity to meet people from many countries and help them to understand social performance management better. I also have the opportunity to help reshape their perceptions of an American. When I first began working with our West African representative based in Senegal, we had many phone calls, but he never realized that I am a woman of Caribbean descent since I have no accent. The Internet connection was rarely strong enough for video chat so he didn’t realize I have skin the hue of many people in Senegal. In fact, he came to the airport looking for a white American woman – a fact he later shared with me and we had a good laugh about. I sound American but to many Africans I could be one of them…until I open my mouth. I am perhaps a paradox – a self-identified Caribbean-American woman with no Caribbean accent working in development; I suspect there are few who could fit this description.
Sharlene Brown is a Program Officer with the Grameen Foundation Social Performance Management Center, handling trainings for MFIs in Sub-Saharan Africa and Middle-East/North Africa. Sharlene is based out of Washington, DC.
Notes from the Field: Action Planning and Reflections
It’s Friday and it’s all coming to a close. Participants from FDEA and and MEC Feprodes are preparing their action plans—getting ready for their PPI pilots and ensuring appropriate allocation of time and resources for using the PPI. This is an incredibly important step in the process; we find that without action plans, many participants would return to their institutions, overrun with work, and PPI plans would lag. Action planning gives our trainees a chance to consider all the possible operational issues, resulting in a draft plan to take back to their executives and to talk over with their field officers. Together management and staff can then understand the needs and costs of using the PPI. The planning process also results in strong commitments from more institutions to invest in social performance, an excellent way to wrap up our training.
This trip has been eye opening on so many different levels. It has given me a clearer understanding of how MFIs see the PPI and why they choose to use a poverty assessment tool. In poverty stricken countries such as these it is so important for MFIs to be able to be able to show they are mission aligned, to track their clients' progress out of poverty, and to reinforce the image of microfinance as an important tool in the fight for poverty alleviation. Lastly, this trip has definitely reinforced the need to practice my French more when I return to DC.
West Africa may be very poor economically but the people are incredible, they are committed, and they are so generous with their time, their homes, with everything. Their “teranga” always comes through. Merci bien à tous, c’était un grand plaisir, a la prochaine!
To close, I'll leave you with a clip from our Executive Day in Bamako that was covered by Mali National Television (ORTM).
Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.
Notes from the Field: Visiting Caurie Microfinance
Today I took a short trip with Ali (Babacar's brother) and Andre Roland Youm, Director of Operations at Caurie MF, to Thies in west central Senegal. Thies is situated 35 miles 56 km) east of Dakar, a 90-minute drive from Saly, where we held our PPI Training and Executive session. Thies, one of the largest cities in Senegal, is an important transportation center. The junction of the eastern Dakar-Niger River railway and the northern rail and road systems is located there. So is Caurie Microfinance, one of the larger MFIs within the country.
Caurie Microfinance has a portfolio of 31,479 clients in 6 branches. It is one of three MFIs that have most recently completed a PPI pilot in Senegal through the PPI Users Collaborative in Africa (PUCA) and is a partner of Catholic Relief Services (CRS).Caurie MF is using the PPI to know their client base, to better target whom to reach, and to understand the poverty movement of those clients over time.
I met with Mamadou Lamine Gueye, the CEO of Caurie Microfinance to talk about why Caurie chose to use the PPI, what it has learned and what it is planning going forward. Check out the interview below!

Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.
Notes from the Field: Image is Important
“Pit-a-pat, pit-a-pat, pit-a-pat” - the sound of heavy rain on a zinc rooftop. “Image is important,” I hear Alou Sidibe’s* words in my head.
“Pit-a-pat, pit-a-pat, pit-a-pat,” the rain continues. “Kafo is serious,” says Bourama, the first client interviewed with the PPI in the field test**, as we converse in his sitting room and he sweeps away the water that seeps in from the heavy rain outside.
“Pit-a-pat, pit-a-pat, pit-a-pat,” continues the rain. “Kafo is safe,” say Mamadou, the second client interviewed in the field test, as he explains that his family was robbed of all their savings which they kept in their home, and he had a good experience with Kafo a very long time ago when he lived in the village.
“Pit-a-pat, pit-a-pat, pit-a-pat,” the rain beats down on the truck window as we journey on rough pathways that are supposed to be roads to our last interview. During our trip, I reflect on the comments of the client which whom we’ve spoken and realize that Mr. Sidibe’s comment, “Image is important,” is so simple, but encapsulates so much of what social performance is about.
Social performance is about image – that of the microfinance sector, the MFI players, and the clients of those institutions. In essence, it is about how the sector and its actors, microfinance institutions, are perceived by a variety of stakeholders. Perhaps most importantly it is about how clients perceive these institutions and the potential value MFIs bring into their lives.
Ultimately, as participants in and observers of the microfinance sector, reaching the poor and unserved and improving their lives is the image of microfinance that we equate with success. To solidify this image, the sector and its actors must have strong data…and PPI data can get us there.
*Alou Sidibe is director general of Kafo Jiginew based in Bamako, Mali. Kafo Jiginew is a partner of Oikocredit, a member of the PPI Users Collaborative in Africa (PUCA).
**A field test is the application of the PPI questionnaire (scorecard) to a handful of clients by loan officers. It provides loan officers with the opportunity to conduct a few interviews, raise questions or issues they have around any of the indicators, and assess clients’ reactions to the questions.
Sharlene Brown is a Program Officer with the Grameen Foundation Social Performance Management Center, handling trainings for MFIs in Sub-Saharan Africa and Middle-East/North Africa. Sharlene is based out of Washington, DC.
Notes from the Field: The PPI, A Sum of All Its Parts
“Can you drive a wheel? Can you drive a door?” As pictures of pieces of a car were passed around the room, these are the questions our trainers asked. Of course, the response was a resounding “No.” Just so, the trainers explained, “The PPI is like a car, you can only drive it if you have all the parts in place.”
The most common questions during training are usually around specific PPI indicators and how they are chosen, why they are chosen, and if they can be changed. However, the PPI is not just a compilation of random questions; each question is carefully chosen through a statistical logit regression process, based upon the national survey and the correlating strength of the questions, to determine poverty likelihood. PPI trainers use exercises like the one about the car to show how those indicators are chosen, Trainees learn that the PPI is the sum of its parts, not to be broken apart. This said, it is common practice in the PPI development process and it is absolutely vital that we obtain input from institutions working on the ground to determine if there are large concerns with any of the indicators and, if so, to consider putting in a different indicator that is statistically relevant.
These exercises go a long way. They help assure participants that this is an objective process based on real data that drives the indicator selection process: “It’s not a person, it’s the machine that does the math.”

To learn more about how the PPI is developed visit our "What is the PPI?" section!

Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.
Notes from the Field: The TOTOT, A Training of Trainers of Trainers
The PRE-training. It’s the first time we’ve tried this approach--training a group of PPI trainers and then having them immediately train a group of participants from MFIs that are committed to social performance and interested in using the PPI. Why do it this way? We’re building capacity among our partners who, in turn, will build it further. This approach allows Grameen Foundation staff to provide immediate feedback to our newly trained colleagues, providing clarifications and strengthening their understanding as needed. Sharlene and I will go back to DC at the end of this trip, and when that happens, who’s on the ground to be able to answer questions? Who can talk to and train other institutions interested in understanding how to use a poverty assessment tool like the PPI? Our PUCA partners can.
Catholic Relief Services, Oikocredit, Terrafina Microfinance, and Planet Rating are on the ground in Mali and Senegal. They are committed. They are willing to learn and willing to teach. This collaboration is just that, a joint venture where we work hand-in-hand to ensure that anyone who wants to use the PPI is able to do so with a support network of trainers in place.
Our group of six trainers in Bamako, Mali:
Sharlene Brown, lead facilitator
Boubacar Diallo – Mision II Afrique, lead facilitators
Bart de Bruyne – Terrafina, trainer
Sadio Diallo – APIM, trainer
Ibrahim Mare – Terrafina, trainer
Oumar Tangara – Oikocredit, trainer

(Left to Right, B. Diallo, I. Mare, S. Brown, B. de Bruyne, S. Diallo, O. Tangara)

Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.
Notes from the Field: Teranga, Trainings, and Tea
Teranga is a traditional Senegalese term meaning hospitality. Our wonderful colleague Babacar Sambe’s family did not hold back in showering us with all the teranga possible, taking us around, feeding us, and always having tea ready for those long days. Teranga gives the “T” in TLC new meaning . For me, teranga resonates with the cultures of so many developing countries--when a guest is present, the host will prepare atleast one extra serving than is necessary for meals. When you first hear this, you think, Isn’t that a waste of food in a region that suffers from famine and prevalent poverty? When we asked Babacar this question he said, “Nothing goes to waste; if it isn’t eaten here, we give it to a poor family nearby. That is the way.” I’ve just arrived but I already feel at home and, I’ll add, very full. The majority of these countries’ populations may be poor in income but there is no dearth in generosity and hospitality.
Tomorrow we’ll be leaving for Bamako to begin the pre-training and prep for our PPI training and Executive Day with our PUCA partners in Mali. More to come!

Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.
Notes from the Field: Setting the Stage, Poverty in Mali and Senegal
Today I arrived in Dakar to join Sharlene Brown from our Social Performance team and Babacar Sambe, our West Africa representative. Along with our partners in the PPI Users Collaborative for Africa (PUCA), we were gathering for the second installment of PUCA PPI trainings.
PUCA is a two-year initiative designed to help African MFIs understand the poverty outreach of their portfolios and better track the numbers of clients are moving out of poverty. The initiative is currently working with three MFIs—Caurie Microfinance and U-IMCEC of Senegal and Kafo Jiginew of Mali. All three MFIs were trained between December and February, and began piloting the PPI shortly afterwards. In the next few days, we are going to train the staff of PUCA members – Catholic Relief Services (CRS), Oikocredit, Terrafina Microfinance, and Planet Rating – and a few of their MFI partners as a means of expanding local capacity and the use of the tool in both countries. Even more importantly, we will enlist the experiences of the MFIs already trained to help us do that. The plan is to do a pre-training, host an Executive Session where leaders of all the invited MFIs gather to discuss the benefits and challenges of doing SPM and using the PPI, and then host a full training. There’s a lot to prep work involved for all of this, but we we’re ready to do it!
My role here is to help capture the experience through a number of different media – Twitter, videos, and blogs! I’ll also be compiling information for a PUCA case study planned for release next year. The case study will outline the experiences and feedback of the three MFIs that have piloted the PPI in Senegal and Mali in the past year as well as the benefits and takeaways of working within a collaborative structure with other networks.
Just so we’re all on the same page, It’s important to set the stage of what poverty is like in West Africa, so here’s a little background on the countries we are working in and more on the PUCA initiative.

SENEGAL*
Population: 14,086,103 (July 2010)
2000-2007 Population living below $1.25 a day = 33.5%
2000-2007 Population living below $2 a day = 60.3%
2000-2006 Population living below the national poverty line = 33.4%
MALI*
Population: 13,796,354 (July 2010)
2000-2007 Population living below $1.25 a day = 51.4%
2000-2007 Population living below $2 a day = 77.1%
2000-2006 Population living below the national poverty line = 63.83%
*This information is taken from the CIA factbook and 2009 UNDP Report
To learn more about the PPI Users Collaborative in Africa (PUCA):
- - View the blog on the PUCA launch.
- - Download our PUCA Fact Sheet in English or French
- - View the PUCA Press Release in English or French
- - Learn more about Grameen Foundation's work in Sub-Saharan Africa

Preeti Wali is Communications Officer at the Grameen Foundation Social Performance Management Center (SPMC). She is based in Washington, DC.


